Saturday, 30 July 2011

American Average movie ticket prices reach all time high, as Transformers 3 & Harry Potter close in on $1b global grosses.

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According to the other NATO (National Association of Theatre Owners) the average ticket price went from $7.86 in the first quarter of this year to $8.06 in the second quarter. The equivalent quarter on 2010 had an average price of $7.89. The bulk of te increase has been attributed to the extra charge for 3D films.
Meanwhile the two films destined to become the 9th and 10th films to cross the $1b mark at the global box office, Transformer: Dark of The Moon & Harry Potter & The Deathly Hallows Pt 1 both stand ready to cross that threshold in the coming days. TF3 had taken over $936m by Thursday (not all of its international totals were in so how much more isn’t known). With the film only just entering its second weekend in China and opening in Japan this weekend there’s even a chance that the film could cross the $1b mark this weekend.

HP7.2 has raced to over $926m in record breaking time. It passed $900m on its 15th day of release, besting Avatar’s 18 days. The film seems certain to finish as the highest grossing film of summer 2011, with TF3 and Pirates of The Caribbean: On Stranger Tides fighting it out for the number 2 slot. Maybe all you need to ensure mega success is a really, really long title. Look out Marvel Studios to change The Avengers to. Marvel Studios presents: The Avengers: Earth’s Mightiest Heroes!

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