|Courtesy of Entertainment Weekly.|
Monday, 6 June 2011
Captain America: The First Avenger. Two new TV spots...
Well Marvel Studios has had a decent summer so far. Thor, the most difficult of The Avengers in terms of subject and the fact that it introduces cosmic powers and Aliens to the same world that the Hi-Tech Iron Man lives in, has been out and conquered the world; Making over $420m so far and likely heading somewhere between $450m -$480m. Whilst that’s pretty good news, anything over $300m was a major success for this film, the fact that critics have mostly liked the film and audiences have mostly loved it too is much better news. It means people will be all the more excited for next year’s game changing The Avengers and that Thor will get at least one more solo movie in the not too distant future. Speaking of the not Too Distant Future, whilst it’s a Fox film and not a Marvel Studios’ one, the shifting of the X-Men from said future to 1962 seems to have worked well and Marvel can take some pride in their most popular comic sellers latest movie. Whilst its $120m global opening is some way short of the “original trilogy and Wolverine films, the critical response and public opinion are encouraging; especially as this film has an essentially ‘star’ free cast and few of the characters the movie going X-fan has grown to love. (More on that in the forthcoming, weekly box office blog.)
So the stage is now set for Captain America to complete the final piece of the Avengers Jigsaw Puzzle. Marvel had essentially reversed the release strategy from 2008 when the less risky Iron Man came storming out of the gate in May, followed by the far riskier reboot of The Incredible Hulk. Both films were successful in varying degrees. Iron Man made far more money, but The Incredible Hulk fulfilled Marvel Studios’ aim of making the character someone that people cared about again after Universal’s brave but unloved Hulk in 2003.
This year the much riskier ‘Aliens as gods and technology so advanced it may as well be magic’ Thor was unleashed first followed by the almost sure fire hit, in North America, Captain America in July. There is still the likelihood that America will be the opposite of Thor, Massive in America and pretty good, but not as big everywhere else. But American Super Heroes, especially Marvel ones are beginning to travel a lot better than in the past. Captain America represents the American dream, not American policy or politics and if the movie embraces that, he is going into battle with several, non American, Special Forces, as well as some European super heroes, it should travel just fine.
Far too much has been made of the dropping of the “Captain America” from the movies full title “Captain America: The First Avenger”. But that’s just politics, the fact is the title change is in a massive THREE markets, Ukraine, Russia and South Korea; I fail to see a problem with that and let’s not forget, Marvel Studios are spending an awful lot of money bringing our childhood (and adult hood for us geeks) heroes to the big screen, they have every right to do what they can to earn that money back. (Short of completly sabotaging the characters of course!)
So are you ready to see more Captain America action? More of Chris Evans with his top off more like, Erica I’m looking at you!
Here’s TV Spot 2...
And here’s the one called TV Spot 3
Posted by TheRealEverton at 21:18