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After the highest grossing July of all time in North America, August got off to a flying start with a better than expected (as much as $20m higher than most analysts predicted) $54m. A string opening in only a handful of international markets (23.4m) helped the film to $77.4m opening weekend. A strong marketing campaign, showcasing the mesmerising performance of Andy Serkis and the leap forward in motion capture technology that allowed for that performance to be converted into chimp form, made the film a must see, strong reviews may also have helped convince people that this film was truly worth the money and one of those films (Jurassic Park, Terminator 2, The Matrix, Avatar) where you could be witness to a leap forward in film technology.
Harry Potter & The Deathly Hallows Pt2 continued to rake in bucket loads of cash, thanks largely to a $25.5m opening in China. It passed Lord of The Rings: Return of The King to become the 3rd highest grossing film of all time (unadjusted of course) and it will likely settle as the number 3 as Titanic is still some $710m away. Sticking with the all time top 10 list Transformers: Dark of The Moon pushed past Pirates 4 to become the 2nd biggest film of the summer and the year; but more significantly to move up to number 7 on all time list (Worldwide) It is slowing down now, but it seems likely that TF3 will pass Toy Story 3 & Pirates 2 to settle in as the 5th highest grosser of all time by the end of its run.
Top 10 All time global box office
Film | North American Gross* | International Gross | Total Worldwide Gross | Budget | |||||
1 | Avatar | $760,507,625 | $2,021,767,547 | $2,782,275,172 | |||||
2 | Titanic | $600,788,188 | $1,242,413,080 | $1,843,201,268 | $200m | ||||
3 | Harry Potter & The Deathly Hallows Pt2 | $342,801,000 | $791,800,000 | $1,133,901,000 | |||||
4 | Lord of The Rings: Return of the King | $377,027,325 | $742,083,616 | $1,119,110,941 | $94m | ||||
5 | Pirates of The Caribbean: Dead Man’s Chest | $423,315,812 | $642,863,913 | $1,066,179,725 | $225m | ||||
6 | Toy Story 3 | $415,004,880 | $648,167,031 | $1,063,171,911 | $200m | ||||
7 | Transformers: Dark Of The Moon | $344,173,000 | $693,500,000 | $1,037,673,000 | $195m | ||||
8 | Pirates of The Caribbean: On Stranger Tides |
| $798,124,000 | $1,037,142,000 | $250m | ||||
9 | Alice In Wonderland | $334,191,110 | $690,108,794 | $1,024,299,904 | $200m | ||||
10 | The Dark Knight | $533,345,358 | $468,576,467 | $1,001,921,825 | $185m | ||||
The Smurfs continued to surprise many (who somehow forgot that kids’ films with cute characters can make a lot of money) with an international gross of $42.5m. Including its North American total of $76.2m, the film has already made $129m with most of the major international markets yet to open. For now the film continues to outdo Cowboys & Aliens in the domestic market; despite coming in behind that film last weekend it has now made about $9m more than that film at ‘home’. Cowboys hasn’t begun its international roll out yet, but it will have to make up for a disappointing North American showing ($67.3m so far) with a very successful international run..
Captain America helped this summer’s films based on Marvel comics’ characters pass the billion Dollar mark. Taking $27.5m Int & $13m N.A the captain now has $246.2m worldwide; passing The Incredible Hulk’s domestic take of $134.8 along the way. Most pleasing for Marvel Studios will be that The Captain has already made it past $103m internationally; the film has been considered a hard sell overseas for obvious reasons, but it seems that it will do just fine. Whilst it won’t reach the international heights of Iron Man 2 ($309.6m), Thor ($267.1) or Iron Man ($266.7) it will certainly pass the Incredible Hulk ($128.6m) and, as with the other films, expect to make substantially more in a sequel. (Especially after the character hits a wider audience in The Avengers and home markets.) It’s likely to finish closer to X-Men: First Class’s $351.4 than Thor’s $448m. The $694m from the Two Marvel Studios’ movies added to the $351m of 20th Century Fox’s X-Men makes a tidy total of $1.045b and doubtless a far greater amount in licensing money. Given that all of these films are basically the first in their series and mid range super hero movies, you can see why rumours persist of a Green Lantern sequel from Warner Bothers’ DC vault.
Finally Pixar’s calculated effort to improve on Cars’, relatively weak, overseas gross has paid off. The international take is now $41m higher than that of Cars; however a poor critical appraisal appears to have been matched by a less enthusiastic response from Audiences. The domestic taking for Cars 2 is likely to finish with less than 80% of the original movie’s domestic take, and that’s before you factor in ticket price increases. Of course the simple truth here is that Cars 2 could actually lose money at the cinema and (to the business as a whole, but obviously not the studio branch) and it would still have fulfilled its mission; to add billions to Disney’s massive licensing cash generation. Toy Story 3 generated $2.4b last year and Cars 2 is expected to surpass that. However it has to be remembered that Pixar’s reputation, as a very high quality studio, has been damaged by what many see as a cynical marketing pay, rather than attempt to make a quality movie. Even though that may be harsh the damage has been done.
Summer chart!
Film | North American Gross* | International Gross | Total Worldwide Gross | Budget | |||||
1 | Harry Potter & The Deathly Hallows Pt2 | $342,801,000 | $791,800,000 | $1,133,901,000 | |||||
2 | Transformers: Dark Of The Moon | $344,173,000 | $693,500,000 | $1,037,673,000 | $195m | ||||
3 | Pirates of The Caribbean 4 |
| $798,124,000 | $1,037,142,000 | $250m | ||||
4 | Kung Fu Panda 2 |
| $451,500,000 | $613,696,000 | $150m | ||||
5 | Fast Five** |
| $394,541,313 | $604,343,313 | $125 | ||||
6 | The Hangover Pt. II | $252,628,017 | $310,400,000 | $563,028,017 | $80m | ||||
7 | Thor | $180,832,000 | $267,166,560 | $447,998,560 | $150m | ||||
8 | Cars 2 | $184,719,000 | $258,400,000 | $443,119,000 | $200m | ||||
9 | X-Men: First Class | $145,288,000 |
| $351,388,000 | $160m | ||||
10 | Bridesmaids | $166,471,000 | $89,800,000 | $256,271,000 | $32.5m | ||||
*North America includes The US & Canada. **Fast 5 opened 1 week before the official summer movie season, but to all intents & purposes it’s a ‘Summer Movie’. Besides 11 Years ago Summer season didn’t kick off until US Memorial day at the end of May, maybe another change is coming.
Worldwide
Film | Weekend Gross | Total Gross | Budget | |
1 | Rise of The Planet of The Apes | $77,400,000 | $77,400,000 | $93m |
2 | Harry Potter & The Deathly Hallows Pt2 | $73,960,000 | $1,133,901,000 | |
3 | The Smurfs | $66,200,000 | $129,002,000 | $110m |
4 | Captain America: The First Avenger | $40,500,000 | $246,182,000 | $140m |
5 | Cars 2 | $21,235,000 | $443,119,000 | $200m |
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International
Film | Weekend Gross | Total Gross | Budget | |
1 | Harry Potter & The Deathly Hallows Pt2 | $61, 800,000 | $791,100,000 | |
2 | The Smurfs | $45,200,000 | $52,800,000 | $110m |
3 | Captain America: The First Avenger | $27,500,000 | $103,000,000 | $140m |
4 | Rise of The Planet of The Apes | $23,400,000 | $23,400,000 | $93m |
5 | Cars 2 | $20,100,000 | $258,400,000 | $200m |
6 | Transformers: Dark Of The Moon | $17,500,000 | $693,500,000 | $185m |
7 | Super 8 | $15,500,000 | $76,500,000 | $50m |
8 | Sector 7 | $11,900,000 | $11,900,000 | |
9 | Horrible Bosses | $7,700,000 | $24,900,000 | $35m |
10 | Mr. Popper’s Penguins | $5,860,000 | $80,800,000 | $55m |
North America
Film | Weekend Gross | Total Gross | Budget | |
1 | Rise of The Planet of The Apes | $54,000,000 | $54,000,000 | $93m |
2 | The Smurfs | $21,000,000 | $76,202,000 | $110m |
3 | Cowboys & Aliens | $15,748,000 | $67,368,000 | $163 |
4 | The Change Up | $13,502,000 | $13,502,000 | $52m |
5 | Captain America: The First Avenger | $13,000,000 | $143,182,000 | $140m |
6 | Harry Potter & The Deathly Hallows Pt2 | $12,160,000 | $342,801,000 | |
7 | Crazy, Stupid, Love | $12,100,000 | $42,185,000 | $50m |
8 | Friends With Benefits | $4,700,000 | $48,538,000 | $35m |
9 | Horrible Bosses | $4,620,000 | $105,162,000 | $35m |
10 | Transformers: Dark Of The Moon | $3,015,000 | $344,173,000 | $185m |
Apes comparison...
Planet of The Apes North American chart!
Film Ranked by Gross | Year | Original North American Gross | Adjusted North American Gross (2011) | Est. Attendance | |||||
1 | Planet of The Apes |
| $180,011,740 | $253,479,426 | 31,804,194 | ||||
2 | Rise of The Planet of The Apes | 2011 | $54,000,000 | $54,000,000 | 6,775,408 | ||||
3 | Planet of The Apes | 1968 | $32,589,624 | $198,274,281 | 24,877,576 | ||||
4 | Beneath The Planet of The Apes | 1970 | $18,999,718 | $97,695,328 | 12,257,883 | ||||
5 | Escape From The Planet of The Apes |
| $12,348,905 | $59,648,954 | 7,484,185 | ||||
6 | Conquest of The Planet of The Apes |
| $9,043,472 | $42,397,921 | 5,319,689 | ||||
7 | Battle For The Planet of The Apes | 1973 | $8,844,595 | $39, 825,660 | 4,996,946 | ||||
(Ticket price Inflation adjusted box office is an extremely dodgy process and is in no way definitive (Even the most famous generator of these figures, BoxOfficeMojo, says “Since these figures are based on average ticket prices they cannot take into effect other factors that may affect a movie's overall popularity and success. Such factors include but are not limited to: increases or decreases in the population, the total number of movies in the marketplace at a given time, economic conditions that may help or hurt the entertainment industry as a whole (e.g., war), the relative price of a movie ticket to other commodities in a given year, competition with other related medium such as the invention and advancements of Television, VHS, DVD, the Internet, etc…” )
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