Like the movie? Buy the book.: The Avengers trailer ‘Smashes’ iTunes record with 10 million+ downloads in 24 hours...

Friday 14 October 2011

The Avengers trailer ‘Smashes’ iTunes record with 10 million+ downloads in 24 hours...

Well, if there was any doubt that Marvel Studios’ The Avengers is an extremely highly anticipated movie, they’ve officially been laid to rest now. With the trailer downloaded over 10 million times in the 24 hours after it was put online. Back in May the trailer for Transformers: Dark of The Moon was downloaded over 6 million times in its first 24 hours; The Avengers had a very big improvement on that figure.

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It’s a sign that Marvel Studios’ unprecedented strategy of introducing characters in 5 solo films, whilst developing a shared Universe for those characters (The MCU) appears to be working. More to the point the hoped for ‘X-Factor’ that would make the combination of characters from different films would produce a film that could gross significantly more than the individual character’s movies would.

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Of course the film’s next couple of trailers will have to bring more to the table (which they will, as several months of post production and effects work will be completed, not just several days / weeks) but they will have to go a long way to stop this film from opening to huge numbers, based on this evidence. Of course opening huge is one thing the film will have to match those 10 million + expectations to really be a monster hit. Still get those bets on The Avengers grossing over $1b in now.

The Avengers: “If we can’t protect the Earth, You can be damn sure we’ll avenge it!” The Trailer has landed...

Synopsis...

“Marvel Studios presents in association with Paramount Pictures "Marvel's The Avengers"--the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and directed by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012. In "Marvel's The Avengers," superheroes team up to pull the world back from the brink of disaster when an unexpected enemy threatens global security.”

The Avengers...