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These were the early estimates so there’s likely to be a little change by the end of the day, but what isn’t in any doubt is that Rise of The Apes continues to do well and The Help has capitalised on the great word of mouth it’s Wednesday opening has generated (It took 1st place from Rise of the Apes on Wednesday and got a very rare A+ Cinemascore) to push Rise of The Apes very close for first spot. That’s a major achievement for the film, whose ensemble cast are (with some prodding from Dreamworks) getting plenty of Oscar buzz for the quality of their performances.
Rise of The Apes continues to perform ahead of X-Men: First Class, which bodes well for those hoping to see the series continue. (Especially as it was a far cheaper film to produce at $93m shooting budget to XMFC’s $160m) The A- Cinemascore and good reviews are proving to be matched by regular moviegoers’ appetite willingness to give the film a chance and see what all the fuss is about.
North America
Film | Weekend Gross | Total Gross | Budget | |
1 | Rise of The Planet of The Apes | $27,500,000 | $104,876,000 | $93m |
2 | The Help | $25,525,000 | $35,399,000 | $25m |
3 | Final Destination 5 | $18,400,000 | $18,400,000 | $40m |
4 | The Smurfs | $13,500,000 | $101,546,000 | $110m |
5 | 30 Minutes or Less | $13,000,000 | $13,000,000 | |
6 | Cowboys & Aliens | $7,613,000 | $81,476,000 | $163 |
7 | Captain America: The First Avenger | $7,125,000 | $156,885,000 | $140m |
8 | Crazy, Stupid, Love | $6,930,000 | $55,402,000 | $50m |
9 | Harry Potter & The Deathly Hallows Pt2 | $6,875,000 | $356,961,000 | |
10 | The Change Up | $6,219,000 | $25,751,000 | $52m |
Final destination has the first decrease in opening weekend grosses for the film series (either standard or ticket price inflation adjusted). In fact it was the lowest opening of all but the first Final Destination film and least attended of the lot. Suggestions that this means we have finally seen The Final Destination (as promised last film) are premature to say the least though. It is the worldwide total (as is increasingly the case) that will determine the future of the series and the last film (as a quick glance at the 2nd Final Destination table will show you) made 64% of its total outside of North America. 76% of the Friday takings were from 3D screens and filmgoers gave the movie a B+ Cinemascore.
Final D’s North American openings...
Film | Year | North American Opening | North American Opening - adjusted | North American total | North American Total adjusted | Budget | |||
1 | Final Destination | 2000 | $10,015,822 | $14,605,633 | $53,331,147 | $77,770,467 | $23m | ||
2 | Final Destination 2 | 2003 | $16,017,141 | $20,878,064 | $46,961,214 | $61,213,125 | $26m | ||
3 | Final Destination 3 | 2006 | $19,173,094 | $23,007,713 | $54,098,051 | $64,917,661 | $25m | ||
4 | The Final Destination | 2009 | $27,408,309 | $28,723,908 | $66,477,700 | $69,668,630 | $40m | ||
5 | Final Destination 5 | 20011 | $18,400,000 | $18,400,000 | $18,400,000 | $18,400,000 | $40m | ||
Global Destination...
Final Death match...
Film | Year | North American Gross | International Gross | Worldwide | Budget | |||||
1 | Final Destination |
| $53,331,147 | $59,549,147 | $112,800,294 | $23m | ||||
2 | Final Destination 2 | 2003 | $46,961,214 | $43,465,191 | $90,426,405 | $26m | ||||
3 | Final Destination 3 | 2006 | $54,098,051 | $63,621,107 | $117,719,158 | $25m | ||||
4 | The Final Destination | 2009 | $66,477,700 | $119,689,439 | $186,167,139 | $40m | ||||
5 | Final Destination 5 | 20011 | $18,400,000 | $00,000,000 | $000,000,000 | $40m | ||||
The Smurf’s continued their march towards becoming the biggest talking creatures movie in North America, after The Chipmunks of course, with an estimated $13.5m: consequently keeping fellow Sony movie, 30 seconds or Less, down at number 5 on its disappointing opening. The Smurfs has never looked good to adults; and its odd choice of moving the Smurfs to New York, rather than setting the film in their world, or even sending people from now to their world, even looked weird to some children, but the film was always more appealing to them than something like Marmaduke, or Yogi Bear. Let’s also remember that The Smurfs is a ‘”foreign” creation and hence the international box office was always considered the more likely success area. It’s 22% & 4/10 Rotten Tomatoes score has proven, yet again, that when there’s a film that people already want to see, the critics can do not a thing about it.
Talking Animal smack down...
Film | Year | North American Gross | International Gross | Worldwide | Budget | |||||
1 | Alvin and the Chipmunks: The Squeakquel | 2009 | $219,614,612 | $223,525,393 | $443,140,00 | $75m | ||||
2 | Alvin and the Chipmunks |
| $217,326,974 | $144,009,659 | $361,336,633 | $60m | ||||
3 | G-Force | 2009 | $119,436,770 | $173,381,071 | $292,817,841 | $150m | ||||
4 | The Smurfs | 2011 | $101,546,000 | $141,000,000 | $242,546,000 | $110m | ||||
5 | Yogi Bear | 2010 | $100,246,011 | $101,338,130 | $201,584,141 | $80m | ||||
6 | Garfield | 2004 | $75,369,589 | $125,434,945 | $200,804,534 | $50m | ||||
7 | Hop | 2011 | $108,085,305 | $75,577,446 | $183,662,751 | $63m | ||||
30 Minutes or Less was expected to be a contender for the umber 2 slot, if not number one. The follow up to director Ruben Fleisher’s Zombieland, starring Jesse Eisenberg, Stand-up star Aziz Ansari and Danny McBride (having a rotten your after Your Highness) the film has been met with a lukewarm critical response (44% & 5.5/10) hasn’t been opposed by the general public, who had a lot of choice in what to see this weekend and hence kept the audience for this fairly minimal.
Glee 3D concert movie showed that persuading people to pay premium prices for what they see for ‘free’ on TV isn’t always as easy as you’d hope; Taking just $5.7m for the weekend. On the plus side it only cost $9.7m to make and will doubtless sell very well on Blu-Ray / DVD. The international gross will be watched very closely now too.
Marvel Studios, who earlier this week pounced on two release dates for 2014 despite not being 100% certain what films they will be making for them (Black Panther appears to be the front runner), have something to celebrate. Captain America: The First Avenger became the second biggest super hero movie of the summer in North America as it passed X-Men: First Class with $156m. Whilst it continues to run behind Thor at home and abroad, it is on course t reach $200m internationally, despite what many believed would be a very tough ride overseas, and it has certainly performed well enough to suggest that no harm will be done to The Avengers by the non-Iron Man characters. In fact the greater than the sum of its parts nature of the comic looks likely to be translated to the film as, despite significant cross-over, the separate characters do appear to be appealing to slightly different audiences just as the comics themselves do. We’ll see in May 2012.
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