Sunday, 6 November 2011

Box Office: Puss Boots get a 2nd weekend at No.1 as Tower Heist drops some loot & Tintin races to $125m in still limited release...

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Dreamworks Animation have proved themselves clever little boys this weekend, as their decision to move Puss In Boots forward a week, in hopes of a stronger 2nd weekend appear to have paid off. It also helps that the film suffered a lower opening than anticipated last weekend, because of the ‘freak’ winter storms on the East Coast of North America, but regardless a negligible 3% drop from last weekend is a great achievement and suggests the film could have some very strong legs as the season gets more competitive.

Brett Ratner’s return to big time movie directing hasn’t often off to the kind of start many had hoped. Tower Heist is the latest movie to suffer from the relative absence of “young people” from American Cinemas in 2011. Even though this film was aimed at older audiences it was never going to get a massive opening without significant attendance from the under 25s and under 18s.  However the breakdown of the audience shows that they just couldn’t be drawn away from their Xbox 360s, Smart Phones and (sex?) in significant numbers. Only 12% of Tower Heist’s audience were between 18 and 24; with only a further 15% under. That final statistic may be the most damaging as the under 18s gave the film a Cinemascore of A-, which betters the overall score of B. Not too much gloom has to be attributed to this though as older audiences tend to give films more legs tan younger ones, so Tower heist may yet have a decent run ahead of it.

A Very Harold & Kumar 3D Christmas had a slightly lower opening than the last Harold & Kumar film, but, given that the 2 films above it were also comedies (mostly) and the very low cost of the series, its $13.1m opening is certainly good enough. A massive 95% of the film’s box office came from 3D screenings! The real test for the duo remains one of finding an international audience.

Speaking of International audiences Tintin continues to find plenty of treasure in its second weekend of release in various countries. Tinitn took $40.8m was taken this weekend, despite being kept to 2nd place in Russia by the amazingly strong Puss In Boots (last week that film opened to $14.9m there)

North America
Weekend Gross
Total Gross
Puss in Boots
Tower Heist
A Very Harold & Kumar 3D Christmas
Paranormal Activity 3
In Time
Real Steel
The Rum Diary
The Ides of March

(Various sources including BoxofficeGuru)

Paranormal Activity 3 continues to drop fairly rapidly, but continues to be extremely profitable and will pass the $100m mark soon enough. Footloose, as Puss In Boots has this weekend, continues to show considerable staying power, especially when its relatively low key, opening is considered. It’s now just short of taking 3 times its opening weekend gross (15.5m) and dropped only 17% from last weekend. The films surrounding it (In Time and Real Steel) continue to rely on significantly better overseas performances to make successes out of them.

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