Journey to the Centre of The Earth was, quietly , one of the pioneering films of the ‘modern’ 3D era. Before films like Avatar truly cemented 3D as tool / marketing item / viable option Journey opened with modest expectations, a mixed bag of critical opinion and a story and look that entertained audiences around the world for a long period of time. It made it’s money, not so much in a massive opening and rapid tail off (as is pretty much the norm for modern adventure films), but with decent tarts and a ton of repeat business and word-of-mouth inspired viewings.
|Brendan gets busy in Journey 1...|
|Never fear, there be monsters here!|
|Friendly & not so friendly...|