Wednesday, 23 May 2012

G.I Joe: Retaliation moves from June 2012 to March 2013 for a 3D conversion...

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Well this will do little to calm the anti 3d brigade, but you have to say that there’s economic sense in this move. Not only is 3D a significant draw at the global box office, but G.I Joe was facing a fight for screens and customer sandwiched between The Amazing Spider-Man and The Dark Knight Rises. The first G.I Joe film didn’t actually make money at the box office, so this second film, which has taken many steps to correct the matches of the first (including an almost entirely new cast) needs to do better. The extra draw and extra ticket price, of a 3D version of the film will certainly help with that. Coming out just one month after Bruce Willis (Who is one of the new co-stars of this film, alongside Dwayne Johnson) returns to screens in the latest Die Hard film won’t hurt either.

March has proven to be a good time release big films, with movies from Clash of The Titans to The Hunger Games demonstrating that you can make close to or above $500m with films released at that time. It is certainly a very late change, but at least they have given themselves long enough to create a quality conversion; studios have surely, by now, learned the pitfalls of subpar 3D. G.I. Joe is now due on the 29th of March 2013.

“A follow-up to the 2009 release of G.I. JOE: RISE OF THE COBRA, which grossed over $300M worldwide, Paramount Pictures, MGM and Skydance Productions, in association with HASBRO and di Bonaventura Pictures, commences production on G.I. JOE: RETALIATION. In this sequel, the G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.”

Trailer 3...

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